You can take a look at every John Lewis Christmas advert aired here.
Meet Snapper!
This year’s advert features a little boy who purchases an… unusual Christmas tree: a Venus flytrap plant! As the plant grows the boy bonds more and more with it, but his family force the plant outside in the cold when it gets far too big for the house and starts destroying things, replacing it with a “traditional” fir Christmas tree.
Hurt from his friend being outcast for being different, on Christmas morning the boy takes his present from under the tree and takes it outside, placing it at the foot of his Venus Flytrap friend, Snapper. The family follow him with their presents, but oh no, Snapper gobbles them all up! But don't worry! Snapper was only helping to unwrap the presents, and spits out all of the gifts for the family to enjoy.
The John Lewis Christmas Picture Books
When John Lewis release their Christmas adverts they sometimes commission a picture book alongside as keepsake for fans. The Plum Agency has proudly represented illustrators who have worked on past books including Monty The Penguin (2014) illustrated by Catalina Echerverri, Moz the Monster (2017) illustrated by Katy Halford, and Excitable Edgar (2019) illustrated by Jo Lindley.
This year our Plum Christine illustrated the official picture book of Snapper’s story, written by Lucy Feather. Christine’s traditional, soft textures, emotive characters, and beautiful colour palettes brings Snapper and family to life in a whole new format, enabling children to enjoy the story and it's wonderful message for years to come. Christine worked incredibly hard with Nosy Crow Publishing to create this magical picture book that Christmas fans young and old can enjoy, and have a piece of this magical Christmas advert with them forever.
The History of the John Lewis Christmas Advert:
Each year as the festive season approaches, households throughout the UK eagerly await the arrival of retailer John Lewis’s Christmas advert which has become a tradition marking the “official” beginning of Christmas!
Over the years John Lewis has created festive advert featuring travelling snowmen, bouncing boxer dogs, and accident-prone fire-breathing dragons, with each advert bringing a heart-warming Christmas message.
A funny and eccentric way of showing that we can let our Christmas traditions grow and evolve, the Snapper advert has been widely received very well across the UK with people praising its message that you don’t have to always go “classically traditional” with Christmas celebrations: families can create their own magical Christmas traditions, no matter how weird and wonderful they may be!
People have also been "snapping up" the Snapper range of merchandise released by John Lewis to celebrate the advert, including a cute and cuddly Snapper plush toy, a Snapper bauble, festive Snapper pyjamas and slippers and, of course, the official Snapper picture book...
